www.nescafe.com/sustainability Vevey, 27 August 2010 – Nestlé today launched the Nescafé Plan in Mexico City, bringing under one umbrella Nestlé’s commitments on coffee farming, production and consumption. The Nescafé Plan contains a set of objectives which will help Nestlé further optimize its coffee supply chain. In addition to the CHF 200 million invested over the past ten years, Nestlé will invest CHF 500 million in coffee projects by 2020. This includes an investment of CHF 350 million for the Nescafé Plan and CHF 150 million for Nespresso. The Rainforest Alliance, an international non–governmental organization, will support Nestlé together with other partners of the Sustainable Agriculture Network (SAN) and the coffee association, 4C, in meeting the Nescafé Plan objectives related to farming.
Category leader NESCAFÉ is set to invigorate the soluble coffee category this autumn with the launch of NESCAFÉ ORIGINAL 3in1. The single serve sachet combines coffee, whitener and sugar offering a convenient, sweeter, creamy tasting coffee that will attract younger consumers into the category.
Following the announcement of Nestlé SA’s 2010 half–year sales Paul Grimwood, Chief Executive and Chairman Nestlé UK & Ireland said: “The first six months of 2010 was as challenging as we expected however the UK and Ireland business has delivered a solid performance.
A brand new version of family favourite NESQUIK® will hit the shelves this month with a new and improved recipe. NESQUIK will still have the same great taste loved by families nationwide but will be free from artificial ingredients.
Nestlé Confectionery is launching its biggest POLO campaign for ten years as it asks the nation ‘Are you a sucker or cruncher?’
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