Stock up on more bubbles WITH AERO Hot Chocolate in a Jar

September 4, 2007

AERO Hot Chocolate is being launched in a new jar format this September in the Multiples’ channel.

Designed to appeal to higher usage shoppers, one jar will offer 12 servings and will build on the drink’s success to date in sachet format. The jars will be available in Chocolate and Mint flavours and will benefit from greater stand out on shelf.

Extending its popular AERO brand into the hot beverages category, Nestlé launched the drink in February 2006. Already worth just over £3m (IRI 52 w/e 14th July 2007 Value) AERO Hot Chocolate has succeeded in attracting new, younger shoppers to the category.

Graham Walker, Nestlé UK Trade Communications Manager, said:

“Since its launch AERO Hot Chocolate has helped to drive category footfall, with one third of the brand’s volume coming from new category buyers.

“With improved shelf stand out we expect the new jars to continue to recruit new shoppers and therefore drive profits for retailers and deliver incremental growth to the category.

“The Hot Chocolate segment is currently growing at 3% (IRI 52 WE 14th July 2007) and this is likely to continue, especially as we head into the winter months”.

Offering consumers a delicious creamy texture, AERO Hot Chocolate is brimming with the famous AERO bubbles making it extra chocolatey and smooth. Containing only 99 calories per serving, the brand is a particular favourite amongst young mums and pre-family professional women.

To support the launch, Nestlé will be undertaking sampling and PR activity. Earlier this year it launched a £1.8m TV campaign designed to maximise sales of AERO Hot Chocolate.

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Notes to Editors

AERO Hot Chocolate is already available in sachet format, in boxes of four with a recommended retail price of £1.09.

AERO Hot Chocolate Jars will contain 288g with a recommended retail price of £2.19.

For further details please contact Sarah Bowen at Nestle UK Press office on 020 8667 6301 or sarah.bowen@uk.nestle.com.