ADVERTISING TO CHILDREN
As the world’s leading food and beverage company, we are committed to communicating responsibly with all our consumers, particularly children, whose level of knowledge, sophistication and maturity should always be respected.
Nestlé strictly conforms to the regulatory codes for both print and broadcast advertising, which state that advertisements should not encourage children to eat or drink frequently throughout the day, should not condone excessive consumption, and should not suggest that confectionery or snacks replace balanced meals. The codes are regularly reviewed to ensure that they are up-to-date with new developments in marketing and advertising techniques, including those used on the Internet.
To ensure the highest standards of responsible communication, we have developed our own corporate communication framework, the Nestlé Consumer Communication Principles which outline additional principles on responsibly communicating with children. All Nestlé consumer communications must adhere to these principles.
