NESCAFÉ PARTNERS' BLEND - A FAIRTRADE CERTIFIED COFFEE
- NESCAFÉ Partners Blend
Nestlé is delighted to launch a Fairtrade certified coffee in a new sustainability initiative for smallholder coffee farmers. NESCAFÉ Partners Blend is a high quality, soluble, freeze-dried instant coffee and will be on sale in the UK from the middle of October.
Alastair Sykes, CEO of Nestlé UK and Ireland said: “Nestlé’s long term commitment is to develop sustainable agricultural practices in order to help alleviate hardship and poverty among small coffee farmers.
“Increasingly our consumers expect us to bring this commitment to social responsibility alive in our brands and show them how farmers can be helped to have a better life. This means that we need to ensure that farmers in the developing world not only receive a fair price for their coffee, but that their sources of income are developed to support their families into the future in a manner that respects their lands and communities. These are issues that concern the consumer and which have led to increasing demand for Fairtrade products. We are therefore delighted to offer consumers a product carrying the approved FAIRTRADE Mark.”
- NESCAFÉ Partners' Blend is independently certified to international Fairtrade standards, and carries the FAIRTRADE Mark
NESCAFÉ Partners Blend is made from 100 per cent Arabica beans blended to produce a smooth, balanced and aromatic coffee. Nestlé research indicated that the product will appeal to a new consumer group that, while not currently regular purchasers of Fairtrade coffee, are predisposed to fairtrade and/or sustainable products.
Harriet Lamb, executive director of the Fairtrade Foundation, said “This is a turning point for Fairtrade in the UK – the first time that one of the four major coffee roasters has taken its first step in response to rapidly growing consumer demand for products independently certified by the FAIRTRADE Mark. Our label is increasingly trusted by the public as the only independent guarantee that disadvantaged producers in developing countries have received a better deal. We expect the addition of NESCAFÉ Partners’ Blend to bring a new wave of coffee drinkers to Fairtrade, bringing more opportunities to more farmers in more countries.”
As the world’s largest direct buyer of coffee, Nestlé is keen to find a lasting solution for those coffee farmers in some of the world’s poorest countries who have been adversely affected by fluctuations in the price of coffee.
Nestlé has been directly collaborating with coffee farmers for over 30 years – since the first Nestlé coffee agronomist was hired to work in the field. In 2002 the company co-founded the Sustainable Agriculture Initiative and has been working closely with farmers to encourage and implement sustainable approaches to coffee growing. Over the years this work has evolved into a sustainable approach concentrating on three important areas – economic, social and environmental.
Said Alastair Sykes: “Nestlé recognises that Fairtrade has a useful role to play in helping smallholder producers cope in today’s global economy. By joining forces we believe that we will help make a sustainable difference to our partner farmers.
“The model we developed is based on working with some of the smallest farmers to ensure they improve their incomes through having sustainable businesses. However, we recognise that stability of income is needed to help them address immediate issues as well as plan for the future.”
- Nestlé has supported education projects for shareholders' communities in El Salvador
Nestlé is now applying its learnings in each of these three areas to help individual communities. Its farmer suppliers for Partners' Blend are all smallholders from El Salvador and Ethiopia who have been adversely affected by the regular fluctuations in coffee prices.
In El Salvador Nestlé is working with smallholders in four Fairtrade certified co-operatives to fortify their business and management skills and promote sustainable practices. In Ethiopia the company has now established a trading relationship with the Oromia Co-operative Union - a longstanding and highly respected Fairtrade producer organisation. It is also working on sustainability with farmers in the Hama area of Yirgacheffe and is exploring with the Fairtrade Foundation how these farmers might also achieve Fairtrade certification so that their beans can also be included in NESCAFÉ Partners’ Blend in the future.
The product is sourced according to internationally agreed criteria established by the Fairtrade Labelling Organisations International and the product has been approved to carrying the FAIRTRADE Mark which provides an independent assurance to consumers. This means the coffee comes from producer organisations that have been certified to Fairtrade social, economic and environmental standards and that the traders involved in the supply chain have been registered with Fairtrade and agree to abide by its trading standards.
- Provision of clean water in Ethiopia
Click here for more information on NESCAFÉ Partners' Blend.
www.fairtrade.org.uk.
