Kit Kat
This product was developed as a four–finger wafer crisp, initially launched in London and the South East in September 1935 as 'Rowntree’s Chocolate Crisp' and re–named two years later as KitKat Chocolate Crisp. It became Kit Kat after the Second World War. No one is sure where the name KitKat came from but it’s thought the famous Kit Kat Club of the 1920s had some influence. Within two years of launch Kit Kat was established as Rowntree’s leading product, a position that it has maintained ever since. During the war, Kit Kat was portrayed as a valuable wartime food and advertising described the brand as “What active people need”.
For most of its life, KitKat has appeared in a red and white wrapper. It did, however, change to a blue wrapper in 1945, when it was produced with a plain chocolate covering due to shortages of milk after the war. This blue livery was withdrawn in 1947 when the standard milk chocolate KitKat was reintroduced. KitKat was first advertised on TV back in 1957 and had its first colour advert in 1967. Famous adverts include the ‘Dancing Panda’ in 1987 and the ‘Have a Break’ adverts in the 90’s. KitKat is produced at the Nestlé Rowntree Factory and in 2004 a massive 39,000 tonnes of KitKat were sold – that's 107 tonnes a day!
Kit Kat Nutritional Information
Kit Kat Senses
Launched in March 2008 Kit Kat Senses has been one of the biggest confectionery launches of the decade. Designed as five individual pieces Kit Kat Senses offers the same crispy wafer and smooth milk chocolate we all know and love – but with an indulgent hazelnut praline centre.
The Kit Kat range
Within the Kit Kat range you can find the following:
Kit Kat 2 finger – Milk, Orange, Mint, Caramel and Dark
Kit Kat 4 Finger – Milk and Dark
Kit Kat Senses
Kit Kat Chunky – Milk and Peanut Butter
Kit Kat Mini
Visit the Kit Kat Perfect Break website here.
