Black Magic
Have you Discovered the Secret? The first boxes of
Black Magic were unwrapped in 1933 after an
extensive consumer survey. The survey, one of
the very first examples of mass market research,
asked 7,000 consumers about their particular chocolate preferences with 3,000 people taste–testing Black Magic against the most expensive chocolate assortments available at that time.
Today Black Magic is a brand that wants to be re–discovered. Deliciously rich and creamy, our new chocolates offer a smooth and creamy experience, without a hint of the bitterness often found in dark chocolate. Whether you’re indulging yourself or treating someone special, our new tastes and textures are truly a sensation to savour. Visit the Black Magic website here.
Black Magic Nutritional Information