YORKIE
- Yorkie - 'It's Not For Girls'!
Yorkie was launched in 1976 to take on brands such as Cadbury’s Dairy Milk and provide a chunkier alternative to the slimmed down Dairy Milk bars.
Names originally under consideration for Yorkie included "O’Hara", "Trek" and "Rations".
Within two years of its launch, Yorkie topped 13 thousand tonnes and became firmly established as a big, solid, chunky eat, uniquely for men. Advertising reflected this with macho imagery - lorry drivers who take it one chunk at a time.
Yorkie still holds these values today but was relaunched in 1994 as a hunger satisfying bar.
Yorkie is also the official confectionery sponsor for the FA Premier League and Soccer AM. Throughout the season, Yorkie is advertised on perimeter boards at all FA Premier League matches as well as FA Cup, Worthington Cup, UEFA Cup and European Cup Winners’ Cup matches involving FA Premier League clubs.
- Yorkie 'Not For Girls' pack
YORKIE - "IT'S NOT FOR GIRLS"
In 2001 the Yorkie "It’s Not for Girls" campaign was launched because, in today’s society, there aren’t many things that a man can look at and say that’s for him.
The 'Not For Girls' campaign theme for Yorkie uses humour, which resonates with today’s British male and simply states that Yorkie is positioning itself as a chocolate bar for men who need a satisfying hunger buster. With five solid chunks of chocolate, it’s a man sized eat!
View Nestlé Nutrition Information for Confectionery & CakesView Nestlé Nutrition Information for Confectionery & Cakes - Yorkie
