CHOCOLATE SWEETS
Some of our most famous brand names can be found here...
- Smarties
SMARTIES
Smarties were introduced in 1937 and remain one of the major confectionery brands, with an extremely strong brand heritage. Smarties is also one of the biggest selling boxed Easter Eggs and has special Christmas presentations in Giant Tubes, Novelties, Christmas cartons and in all Christmas selection boxes.
When they were first introduced, Smarties were known as "Chocolate Beans" and were renamed Smarties a year later.
The original colours were dark brown, green, light brown, orange, pink, violet and yellow. Prior to 1958, the dark brown sweet had a plain chocolate centre, the light brown sweet had a coffee flavoured centre and the orange sweet had an orange flavoured centre. As a result of consumer research, this was then changed and milk chocolate was used for all the centres with only the orange sweet remaining flavoured.
The blue Smartie had been in European Smartie packs for some years before it was introduced in the UK for a limited period in 1988 to celebrate Smarties' 50th birthday. The promotion was so successful that the blue Smartie was then introduced permanently, replacing the light brown coloured sweet.
Limited issues of promotional packs have appeared since then, including white Smarties (containing white chocolate centres), 'Cool Dude' violet Smarties, 'Gruesome Greenies' and 'Zappy Orange' Smarties. We have also extended the brand to include Smartie Mini Eggs and Giant Smarties.
June 2004 saw the launch of Fruity Smarties - containing real fruit juice. Chewy Fruity Smarties have a twist - the colour on the outside does not match the flavour on the inside!
New Smarties Hexatube...
Nearly 70 years since launch and it's time for an exciting change. We're not changing our Smarties, but we have given the tube a great new look...
BIG NEWS FOR SMARTIES
Smarties contain NO ARTIFICIAL COLOURS. This major change was
implemented in 2006. By removing all artificial colours from the Smarties
sweets, the brand reacted to the overall trend of consumers becoming increasingly
concerned about additives and artificial colourings in children's foods. The colours
are as bright and glossy as the old Smarties. And now, Blue is Back! After over 2 years' absence, Blue has been brought back, now also with No Artificial Colours or Flavours.
Visit www.smarties.co.uk
- Do you love anyone enough?
ROLO
Rolo was launched in 1938 in the UK, using the innovation of coating Mackintosh toffee with chocolate. Rolos are made by moulding the cup of chocolate, filling it with caramel, and then sealing the back with more chocolate. Rolo is famous for the strapline “do you love anyone enough to give them your last Rolo?” It is seen as a romantic gesture to offer someone your last Rolo.
- Munchies
MUNCHIES
Munchies are milk chocolate covered sweets with a soft caramel and crisp biscuit centre. Launched in 1957, this product is available in a tube and also a hanging bag.
Mint Munchies are plain chocolates with a mint flavoured fondant cream centre. Launched in 1957, this product changed its name from Mintola to Mint Munchies in June 1995, so that it fell under the same brand name as Munchies.
- Toffo
TOFFO
The Mackintosh's Toffo original toffee line was first launched in 1939. Each tube contains 11 sweets. The Toffo slogan in the 1970’s was “A mans gotta chew what a mans gotta chew - Go get em Floyd".
View Nestlé Nutrition Information for Confectionery & Cakes
