Dublin SPCA to benefit from Purina Recycling Campaign

Jul 11, 2012

Dublin, 9th July 2012  Together We Can, a campaign announced by PURINA® in May to encourage dog and cat owners to recycle their steel pet food cans, has raised over €12,000 for the Dublin SPCA.

 





Image caption

‘Boo’ and ‘Belle’ are pictured at the announcement that Together We Can, a campaign launched by PURINA® in May to encourage dog and cat owners to recycle their steel pet food cans, has raised over €12,000 for the Dublin SPCA to help fund their feral cat welfare programme. Full details of the campaign are available at www.purina.ie/recycle .

Pet owners are asked to register or login at www.purina.ie/recycle  and state how many cans they have recycled or intend to recycle.

They also have the chance to win €2,200* off their energy bills by entering a unique code found inside multipacks of WINALOT® and FELIX® cans, leading Irish pet food products. 

As part of Together We Can, PURINA announced that it would donate £40,000 (€44,800) in total to its charity partners the Dublin SPCA, Cats Protection and Canine Partners when the number of steel pet food cans pledged reached 75,000. This target has been reached, which means that over €12,000 will be donated to Dublin SPCA to help fund their feral cat welfare programme.

Enda Gorman, Country Category Manager, PURINA Ireland says: “Through Together We Can, we hope to shine a spotlight on the benefits of recycling steel pet food cans to show pet owners that every recycled can does make a difference. In fact, there’s no limit to how many times steel can be recycled, which means every can that a pet owner recycles today has the potential to be recycled again and again."

“Furthermore, we’re delighted to be able to continue our support for these three great charities and help the efforts they make every day to enrich the lives of so many pets and their owners.”

According to Brian Gillen, Chief Executive, Dublin SPCA, the organisation’s  feral cat welfare programme is vitally important as it allows feral cats to live their lives without adding to the homeless cat population of Ireland.  “Spaying and neutering also cuts down on the spread of disease and other related infections associated with mating.  However, it can be a costly programme and the charity, like all charities, desperately needs funds  to continue this important work.  Last year alone the Dublin SPCA rescued in excess of 1,500 cats during the kitten season, which historically begins in April, peaks in July and ends in October.  This is a time when shelters like the Dublin SPCA are bursting at the seams, crammed with the offspring of the feral cat population;  that is why this €12,000 from Purina’s ‘Together We Can,’ campaign is very much appreciated and will be put to excellent use in helping save the lives of our feral feline friends,” he said.

Pet owners can continue to pledge to recycle their steel pet food cans at www.purina.ie/recycle until the end of the year. They still have multiple chances to win in the prize draws, with five lucky people set to win €2,200* off their energy bills.

For further information:


Ger McCarthy/Siobhan Molloy Tel: (01) 676 0168
Weber Shandwick PR

 

Suzanne McGovern
Dublin SPCA    Tel: (01) 4994720  email: suzanne.mcgovern@dspca.ie

*To enter the prize draw, simply register or login at www.purina.ie/recycle  indicate how many steel pet food cans you have recycled or are planning to recycle and then enter a unique code found inside multipacks of FELIX and WINALOT cans.

The Dublin SPCA
The Dublin SPCA is Ireland's oldest and largest animal welfare charity, celebrating 172 years rescuing, rehabilitating, treating and re-homing, sick, injured and cruelly treated animals in Dublin. Find out more about the DSPCA.

® Reg. Trademark of Société des Produits Nestlé S.A

NOTES TO EDITORS

Terms and conditions
For more information and full terms and conditions go to www.purina.ie/recycle

The ‘Together We Can’ prize draw
To enter the prize draw for your chance to win €2,200* off your energy bills, please follow the following 3 simple steps:
1. Register and log in at www.purina.ie/recycle
2. Enter your unique code from your multipack of WINALOT® or FELIX® cans for your chance to win €2,200 off your energy bills. You can find unique codes on leaflets inside promotional multipacks of WINALOT and FELIX cans. You can enter as many times as you like with as many different unique codes as you can get, although you can use each code only once.
3. Let us know how many cans you have already recycled or are about to recycle.
Once you have completed the three steps above your entry will be submitted to the prize draw.
 ® Reg. Trademark of Société des Produits Nestlé S.A