Nestlé Ireland launches new KIT KAT® Pop Choc® Impulse bags

Aug 14, 2011

Following the successful launch of KIT KAT POP CHOC sharing bag earlier this year – bitesize KIT KAT is now available in a 40g impulse bag.  This latest news follows a successful year for the brand, following its launch in March, of the KIT KAT POP CHOC sharing bag.

KIT KAT POP CHOC is delicious bitesize pieces of famous KIT KAT wafer coated in milk chocolate. Containing no artificial colours, flavours or preservatives, the new impulse bag is set to be a huge hit among Irish consumers.

According to Nestlé Ireland the impulse bag is a natural move for the brand enabling consumers to enjoy KIT KAT POP CHOC in a convenient impulse pack. To ensure shoppers can easily find KIT KAT POP CHOC it is displayed with other bitesize products, such as AERO Bubbles in stores.