Easter Egg Packaging Reduction

Apr 17, 2014

This Easter, Nestlé has removed a further 175 tonnes of packaging from its UK & Ireland Easter egg range with no reduction in the size of its eggs.  This was achieved by reducing the amount of card used in its medium sized eggs.

A Nestlé spokesperson said:

"Nestlé has led the way on packaging reduction and diverting non-recyclable material away from landfill.  In 2012, we were the first major confectioner to announce our entire Easter egg packaging is 100% recyclable by replacing rigid plastic with cardboard in its mug eggs.  We estimate that over the last two years we have saved over 150 tonnes of plastic going to landfill here just from mug eggs.

Today, Nestlé UK & Ireland remains the only manufacturer to have no plastic egg packaging in any of its Easter egg range. Nestlé remains ahead of the competition at Easter as environmental impact of packaging has been a priority in our designs, eliminating unnecessary packaging and reducing weight. 

Much of the hard work has been achieved already, but as this year has demonstrated, we can still find improvements."